List building is a great way of staying in touch with your customers.
Constant, informative and helpful contact allows you to build a relationship with your customers.
Let me give you an example of why this is so important.
Say somebody visits to your website, they have a look around and then leave.
Do you have any way to contact that person again? No.
What if they never come back and you know you have the perfect solution to their problem?
As you know a lot of times people need more than an introduction to you to want to trust you and buy from you.
All the work you have put into dressing up your website and giving them information is futile if you do not collect their details and build that trust.
Also people are forgetful.
With so many places to visit and websites online you need to have a way to stay in touch with the people who visit your site.
Building a list and staying in touch with them is a great way of building trust.
Also it is a great way of making sure your customers are happy and sales keep flowing.